Having worked with numerous nonprofits, Flaks Studio knows how impactful design is in fundraising, especially during Arizona Gives Day when organizations have 24 hours and are competing with 900 other nonprofits for donor attention. Through CreatAthon, AIGA Arizona’s 24-hour “Design for Good” event, we worked with SARSEF to create a comprehensive fundraising marketing campaign across multiple platforms from save the date and day-of graphics for social media and email to a physical thank you card.
Incorporating SARSEF’s STEM-oriented curriculum, we adapted the science beaker within SARSEF’s logo, applying unique text overlays and representing the liquidity of science experiments with bold pops of flowing color. We maintained visual and brand consistency across the changing layouts of various digital platforms to create a youthful and campaign-specific design. With these customized graphics, SARSEF raised 20% over their goal.