ACERTUS is an automotive logistics company that focuses on improving the efficiency and security of vehicle transportation. In collaboration with the company’s development team, Flaks Studio took on the task of redesigning ACERTUS’ website to enhance its visual appeal and usability.
The primary objective of the redesign was to create a clear and intuitive flow for each webpage. We used different design elements to achieve this goal. First, we implemented color blocking to avoid overwhelming users with long blocks of text. Second, we incorporated custom illustrations to enhance visual interest and communicate various aspects of ACERTUS’ services and offerings. Finally, we included iconography to help users quickly understand the key features and benefits without having to rely solely on text. This approach enhances the overall user experience and ensures information is easily accessible.
To establish a cohesive visual experience and create a stronger brand presence, Flaks Studio incorporated ACERTUS’ bold color palette throughout the website. Interactive elements were also added to the design to grab users’ focus and encourage site interaction.
Overall, the redesign successfully transformed ACERTUS’ website into a polished and streamlined platform that effectively conveys the value and benefits of ACERTUS’ services. The clear and intuitive flow, along with the visual enhancements and interactive elements, contribute to an improved user experience and strengthen ACERTUS’ overall brand identity.