Riveron came to Flaks Studio in need of a creative networking solution for the company’s first in-person employee event since the pandemic began. We pitched the idea of custom trading cards, complete with attendee contact information, expertise, specializations and fun facts, which could be traded and circulated throughout the event between employees from across the country.
The client was extremely enthusiastic about the concept, and we quickly got to work designing a “rookie card” template that could be customized for the 140+ attendees, pairing fun photography and eye-catching graphics with the client’s existing branding and color palette. We further elevated the cards by creating a badge-style emblem that would be used to highlight the event’s host city, in this instance, Scottsdale, Arizona.
This innovative design “knocked it out of the park” by combining the childhood excitement of trading baseball cards on the schoolyard to connecting professionals at a national conference, creating a truly one-of-a-kind experience and establishing a design tradition that can be replicated annually.
*This piece has been altered to reflect only the design aspect and not any proprietary information related to the client.